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To be THE wealth brand known for generating consistently high return on investment for its clients, partners and shareholders.
We will achieve our vision through the power of EXCELLENCE in how we REACH our target clients, how we DELIVER outstanding trade performance and how we MANAGE risk, growth and execution
From the moment the idea was conceived in Lukasz Wyszynski, Co-Founder’s head, to him bringing along Manas D. Kumaar, Co-Founder & Group CEO to where we are today – it has been a journey of immense transformation, every step of the way.
Like every startup, we started out with doing everything ourselves. This bootstrapping approach is clearly visible in the very first iteration of our corporate brand. A simple circle with our company name in the middle.
This logo helped us secure our initial seed capital we needed to set the stage for our big launch ahead.
These waves instantly left an impression on us. Afterall, this pattern (Elliot wave) is everywhere in the charts, regardless of which instrument is being traded. This was it. We knew we had found our mark.
The first line is the market – going up and coming down, as it does throughout the day. The second line that begins partway through the illustration and breaks past the downward trending line is our Algo. Direction agnostic, breaking out of the norm and trending upward.
Finally, after a few iterations, this is what our logo looks like now. The skin tone box around the wave symbol is to signify our understanding of risk management and also, the breaking out of the lines is our way of saying that “we think outside the box”.
YEP! We’ve trademarked it.
© PWE Capital 2020. All Rights Reserved. PWE Capital, Redefining R.O.I. and the PWE waves logo are registered Trademarks of Parker Winston Eckhardt PTY LTD. (ACN: 646 396 527)
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